Tips for Retailers: How to Market Unique Beverages Like Kiso Chuhi
Looking to drive more sales of Kiso Chuhi in your store? With our sugar-free formula, refreshing flavours, and eye-catching Japanese-inspired design, Kiso Chuhi isn’t just another ready-to-drink beverage - it’s a standout.
Here are five practical, proven marketing strategies to help retailers promote Kiso Chuhi more effectively, both in-store and online.
1. Make It Pop With In-Store Displays
Shoppers make decisions with their eyes. To turn heads and prompt impulse buys:
Use Kiso Chuhi’s bold packaging to create an engaging display
Add shelf talkers or signage highlighting key selling points:
“No Sugar”
“6% ABV”
“Japanese-Inspired Chuhai”
Position near complementary products
Try a theme like: “Tokyo Night In” or “Low Sugar, Refreshing Flavour”
2. Host Tastings & Run Limited-Time Promos
Sampling is a powerful conversion tool. Once customers taste it, they’re hooked.
Try these tactics:
Host tasting sessions during peak hours or weekends (we’re happy to host too!)
Offer “Buy 1, Try 1” deals to encourage flavour discovery
Create multi-pack discounts (e.g. “Any 4 for $XX”)
These activations not only increase trial but also educate your customers in real-time.
3. Build Buzz on Social Media
Don’t let your shelves do all the work! Bring Kiso Chuhi to life online too.
Social media strategies for retailers:
Share short-form videos showing Kiso Chuhi being chilled, opened, or poured
Run polls (“Which Kiso flavour are you?”) or giveaways
Encourage customers to tag your store and use a branded hashtag
Social buzz creates a sense of momentum, and gets new faces through your door. And, we’re happy to facilitate with unique graphics, copy and social assets - so all you have to do is hit post!
4. Educate Your Team
An informed staff member is your best sales asset.
Make sure your team knows:
What makes Kiso Chuhi unique (zero sugar, Japanese-style RTD, flavour-forward)
Each flavour’s tasting profile and pairing suggestions
How to confidently recommend it as a low-sugar alternative to traditional premixes
When staff can tell the story, it helps convert casual browsers into first-time buyers.
Let us know if you’d like us to host a training session with your staff!
5. Leverage the Health-Conscious Hook
More shoppers are seeking better-for-you alcohol options - and Kiso Chuhi fits the brief.
Highlight benefits in-store with phrases like:
“Zero Sugar, Full Flavour”
“No Crash, No Compromise”
“Your Guilt-Free Go-To”
Even a simple wobble tag or shelf sign can nudge health-conscious customers toward purchase.
Final Thoughts
With a few simple marketing adjustments, Kiso Chuhi can go from “new on the shelf” to a customer favourite. The key? Bold visuals, informed staff, social engagement, and experience-driven promotions.
Whether you’re a boutique bottle shop or a larger retail outlet, these tips are designed to help your store stand out while making the most of a premium, differentiated product.
Want More Support?
We’d love to help bring Kiso Chuhi to life in your store.
Get in touch for access to marketing materials, tasting packs, and digital content tailored to your venue or store.